Jo Watts


Dr Jo Watts is the Founder and CEO of Edinburgh-based data solutions company Effini. Effini works with organisations of all sizes to help them define their data strategy and start on their journey to embrace the use of data effectively. Jo has a PhD in Astrophysics and moved on from there to hone her data science skills in financial services. She is passionate about improving general data literacy and has recently been developing data science learning materials for use in schools and delivering data training to industry leaders. Jo is a non-executive director of Gamstop, the national online self-exclusions scheme for gambling. She is a previous board member of The Datalab and Scotland Women in Technology.

15:20 - 16:15

Tuesday 11 May

Data Strategy

When you're faced with an ever-changing landscape, it's vital to have a clear vision of what your organisation needs to do for success. Data can contribute significantly to this – and the key to getting this right is a Data Strategy that gives a shared vision for everyone. It defines both short and long term goals, prioritises what's important to you, and helps demonstrate strong leadership and commitment to data management. Yet many organisations don't have one. Why is that? What's stopping them? It can feel really daunting when you’re not quite sure what it’s all about. In this talk, Effini share the principles of what a Data Strategy is, how it can help you, and small practical steps to take.