Cecilia Oram


Cecilia Oram is Delivery Coordinator for Education and Young people in Sustrans Scotland. Highlights of her work include using Hands Up Scotland Survey data on children’s travel habits to understand what projects have the greatest impact on changing behaviour and combining this data using GIS to look at deprivation and accidents involving children to focus Sustrans work in areas on most need. She has led innovation at Sustrans Scotland including supervising two DataLab data science interns and representing the third sector and sustainable transport at the Research Approvals Committee for the Urban Big Data Centre. Cecilia has a PhD in human genetics; the genetic networks that control eye development. Following a stint as a technology translator she has been following her passion for sustainability, data and working with young people. Cecilia believes data is powerful and beautiful in roughly equal measures.

12:15 - 12:40

Wednesday 12 May

Combining data using GIS (geographic information system mapping) for behaviour change insights at Sustrans

This session will provide an overview of how the Hands Up Scotland Survey (HUSS) and other data sources such as accident data, the Scottish Index of Multiple Deprivation, and traffic data are analysed and combined in GIS to provide detailed insights into where and how to deploy behaviour change interventions. The HUSS data set on children in Scotland's travel-to-school habits has been collected by Sustrans for 12 years and is now an Official Statistic of the Scottish Government.