Christina Finlay

Nest Corporation

Christina Finlay is on DataIQ’s top 100 data influencers for 2020 and 2021.  She is Director, Data & Analytics at Nest Corporation, which was set up in 2011 by the UK government to address the needs of companies who became legally required to auto-enrol employees in a pension scheme.  Nest holds pensions for over 9 million members.  She leads the organisation towards four strategic aims:  holistically understand our business so we can continually improve decision-making, continually improve our ability to build customer value and engagement,  ensure we manage risk and adhere to regulatory requirements, and get the most value from what we have through building and empowering a collaborative, agile research and analyst community.  Christina was previously Director Data & Insight at the National Trust, and Director Insight and Planning at Hovis.  Christina has worked in UK, Singapore, Canada and France, mainly focused on FMCG brands with companies like General Mills, Nature’s Path and FutureBrand

14:25 - 15:05

Wednesday 12 May

5 top tips for charities to make better use of their data without big budgets

Christina will talk through the 5 biggest changes that any organisation can make – without spending money - to make better use of their data and develop a data culture.  She’ll focus on ‘big impact-small cost’ initiatives that can help you to develop an organisation where your people use data, not guesswork, to make decisions.

Christina is Director, Data & Analytics at NEST and was previously Director, Data and Insight at the National Trust.